I've been teaching this for years ...
But simple as this concept is, most times when I talk about it .... only a few people will actually listen and really GET what I'm talking about.
Here it is .... are you ready?
In ANY type of sales venue ... at ANY place in the Universe ... it will be your WORDS that do the selling!
The old (and wealthy!) mail order gurus of the last century perfected that concept to something that existed in between the realms of art and science.
Back then they just called it ...
Written Persuasion
But even today, it's still vitally important to those who want to sell ... and particularly true of the Internet. Just like in mail order, on the Net you're sending a remote message to potential buyers.
After all, you're not planning to be there in person to sell your product or service.
So the words in your sales copy are of critical importance to the success of any direct sales venture ... whether it's launched on the Net or elsewhere.
Now - If You Don't Do Anything Else Today ... PLEASE Understand This!
Okay okay - I'll back up three yards and punt - just to clarify my meaning.
All those things I just mentioned - when used in a larger context - will help to make the sale.
But Here Is The Bottom Line ...
Regardless of any marketing fads, gimmicks, or tactics you may use to sell your product ...
Carefully worded salescopy ... presented and oriented in a specific sequence ... is at the core of any marketing plan for any product or service.
That means a well-crafted salesletter is absolutely your FIRST and foremost priority!
Ignore It - And Anything Else Is A Waste Of Your Time.
So Instead - Think About These Things For A Minute
if you want a software to set up and maintain a salespage structure and then walk you step-by-step through a scientific process that has been cranking out winning salesletters time-after-time for nearly 100 years ....
if you want a ton of pre-written attention grabbing headlines to pick and use or customize and make your own ....
if want the ability to load your sales letter with features and benefits lists - and have those lists automatically formatted to get maximum reader attention ....
if you want the ability to save an unlimited number of salesletter projects - and return to any project to continue at your convenience ....
if you want the ability to include a popup window (and any other code or text snippets!) on demand ....
if you want to customize your own special guarantee block (or use the one that comes with Evolution!) and insert it to all your salesletters with a single click ....
if want to be able to define unlimited bonuses and have them automatically embedded in your sales letter ....
then let me introduce you to "Evolution" Salesletter Processor!
Who Couldn't Love This Beginner Friendly Interface!
Screenshot: Main Software
Screenshot: Headline Generator
Screenshot: Snippets Engine
It's drop dead simple ... even for an absolute beginner!
You click a tab and immediately you're working on that part of the sales letter.
You can go back and forth between tabs, no problem.
When you're finished, you click the "Generate Sales Letter," tab and - zing! - your sales letter is exported to HTML ready for you to paste into your favorite webpage template.
Save your salesletter projects in a special format to instantly re-open any project and work on them again at your convenience.
And because the sales letter data is stored on your local drive, you can create multiple versions of the same letter for split-testing (which is a great profit builder!).
Website graphics don't sell products.
